Word-of-Mouth Communication - 557 Words

Word-of-mouth communication (WOM) has received an endless amount of scholarly interest over the years and now with the emergence of the Internet, the research focus has shifted to eWOM otherwise known as electronic word-of-mouth. For this particular investigation eWOM will be the main focus with an emphasis on the microblogging platform Twitter. Arndt originally defined WOM in 1967 as â€Å"the oral, person to person communication between a receiver and a communicator whom the receiver perceives as non-commercial, concerning a brand, a product or a service† (Arndt, 1967). WOM has been known as an effective marketing tool which impacts on consumer decision making and behaviour, even greater than that of advertising (Arndt, 1967; Katz and Lazarsfeld, 1955). Previous research unanimously acknowledges the important role of WOM in shaping consumer’s attitudes and purchasing behaviour (Bone, 1995; Brown and Reingen, 1987). WOM not only provides information concerning product quality and performance, but also reveals the intricate psychological and social consequences of the purchase decision (Cox, 1963). As such WOM represents one of the most influential sources of marketplace information for consumers (Arndt, 1967; Alreck and Settle, 1995) and has been shown to have a significant effect on product choice (Richins and Root-Shaffer, 1988; Kiel and Layton, 1981; Arndt, 1967; Katz and Lazarfeld, 1955). WOM has considerable influence on consumer behaviour due to its perceived sourceShow MoreRelatedThe Effect of Positive and Negative Word-of-Mouth on Consumers’ Brand Evaluations1237 Words   |  5 PagesThe Effect of Positive and Negative Word-Of-Mouth on Consumers’ Brand Evaluations Introduction Traditional word-of-mouth communication (WOM) is verbal testimonials between consumers about product performance, service quality and mode of operating. WOM may be negative (NWOM) or positive (PWOM) and both employ strong influences on a consumers brand evaluations, which is the decision process to evaluate alternative brands. Previous studies have found that PWOM is likely to intensify a consumer’s brandRead MoreLiterature Review Influencer Marketing1434 Words   |  6 Pagesthey love. It represents a form of Word of Mouth marketing, which we define as an unpaid form of promotion – oral or written- in which satisfied consumers tell other people how much they like a product, service, business or event. Marsden (2005) says that research shows that word of mouth (WoM) is at least twice as powerful as traditional marketing communications in influencing sales, and given the rise of electronic word of mouth (mobile and internet), word of mouth is now some 50% more influentialRead MoreUsage of Social Media Word of Mouth968 Words   |  4 Pagesof social media involve the presence of the Word of mouth. Word of mouth plays an important role in marketing for a brand whether it is a good or a service.Word of mouth offers a way to obtain a significant competitive advantatge to a brand. The important role of e-WOM has and has been acknowledged as the most important communication source between consumers .At its core, WOM is a process of personal influence, in which interpersonal communications between a sender and a receiver can change theRead MoreThe Word By pablo Neruda985 Words   |  4 Pagesnarrative? A Personal/Analytical Response using the text â€Å"The Word† by Pablo Neruda Born to Speak Since the age of Adam and Eve, humans have had a natural instinct to communicate and this is part of what sets us apart from other species. In the poem The Word, by Pablo Neruda, the author personifies the word by stating how it’s â€Å"born in the blood† and that it â€Å"grew in the dark body†. This leaves the reader with the impression that the word is something that is born within ourselves and it growsRead MoreOnline Brand Engagement Is Different From Offline Engagement Essay1211 Words   |  5 Pagesof the customer’s interactions with a brand, company and other customers are different on the internet (Chak 2003). Verhoef et al. (2010) support that customer engagement consists of multiple online-behaviors as blogging, customer ratings and e-word of mouth. Furthermore, they state that customer engagement is affected by firm initiatives, customer characteristics, and environmental/contextual factors (Verhoef et al., 2010). According to Sashi (2012) customer engagement is a topic that has had an emergingRead MoreBusiness Marketing1484 Words   |  6 Pagesbuying a car will be able to get the car and drive it for a week. After that experience, the potential consumer will decide whether to purchase the product or not. 2. Discuss the communication techniques that could be used to form and change attitudes of cars’ young buyers toward the Yaris. The communication techniques that could be used to form and change attitudes of cars’ young buyers toward the Yaris are advertising, Internet marketing and promotions. * Advertising is providing financialRead MoreSamuel Beckett’s Exploration of Consciousness: The Significance of Content and Presentation in his Play, Not I920 Words   |  4 Pagesâ€Å"Not I† Presenting his play â€Å"Not I† through the disturbing visual of a disembodied mouth, Samuel Beckett highlights the unnaturalness of being, in turn drawing attention to the very purpose of the mouth and the necessary connection between communication and consciousness. Beckett further develops the concept that communication is key to consciousness and truly a defining factor of being, by revealing that the mouth and conscious thought require each other in order to maintain a purpose of existenceRead MoreThe And Online Socialization On Branded Websites Essay1308 Words   |  6 PagesV. Take-aways Through word-of-mouth recommendations and online socialization on branded websites, children work within the Interpersonal Mode of Communication to develop brand loyalty while simultaneously generating and sharing positive information about specific brands and products. Emotional responses largely dictate children’s interpretations of food marketing materials within the Interpretive Mode of Communication. Color theory helps explain why children react differently to a verity colorsRead MoreA New Way to Measure Word-of-Mouth Marketing1297 Words   |  6 PagesA new way to measure word-of-mouth marketing Assessing its impact as well as its volume will help companies take better advantage of buzz. By Jacques Bughin, Jonathan Doogan, and Ole Jorgen Vetvik Summary Consumers are usually value opinions expressed directly to them. Marketers should spend millions of dollars on advertising campaigns, as simples and free products are not as powerful as word-of-mouth, which is the primary factor behind 20 to 50 percent of all purchasing decisions, to makeRead MoreThe Marketing Strategy Of Starbucks866 Words   |  4 Pages In the service industry, the word-of-mouth marketing has been the key and a valuable point for companies to promote their business. â€Å"Word-of-mouth (WOM) has a powerful influence on people decision to use (or avoid using) a service† (Wirtz, Chew, Lovelock, 2012). Word-of-mouth marketing is important for companies to have personal connections with consumers and provide outstanding service. Starbucks is one of many successful companies that use this method and have been strongly relying on this

Elements of Religious Traditions free essay sample

Most people learned that because of their disobedience to God (Jehovah) we live long-suffering lives. This brings forth the question of Religious. What is the meaning of religious? According to experiencing the world’s religions: Tradition, challenge, and change â€Å"Religion is a way of life founded upon the apprehension of sacredness in existence. p. 5 Molloy, M. (2010). Religion is something taught to some people when they were growing up as a child, or sometimes people do not learn about religious until they grow up as adults. However, whenever people learn things, they start to dedicate their lives to what they know or learned. Nevertheless, personal items or ways of beings could become scared in our lives. However, because they believe in such does not necessarily mean that they are religious, just that they believe. One can have something very sacred to their heart and not be religious. Many denominations of religions in this world; the one we are most familiar within the United States are Christianity, Nonreligious/Secular, Judaism, Islam, Buddhism, Agnostic, Atheist, Hinduism, and more. We will write a custom essay sample on Elements of Religious Traditions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page According to Adherents. com (2005), In February and March 2002 the Pew Research Council conducted a survey of 2,002 adults † (Top Largest Religious Bodies in the United States, para. ). Christianity is the number one religious preference in the United States (2005). Christians believe that Jesus Christ is the Savior of man, and the Son of God. Therefore, Christians teach that to have your prayer answered you must end the prayer with â€Å"In the name of Jesus Christ. † Nevertheless, Christians believe that Jesus Christ is man’s redeemer. However, in Indigenous their religion traditionally believe in Chukwu, or Chineke, which is High God, Igbo people worship, Molloy (2010). Lgbos are considered as Christians, â€Å"Lgbo believe in an individual spirits resembles people† p. 51, Molloy (2010). Christians believes that people have souls. When I studied with Jehovah’s witnesses I learned that their beliefs where different from Baptist beliefs. Jehovah’s believe that if someone in the congregation commits adultery or are caught committing a sin of any kind he or she is dis-fellowship from the congregation. I disagree with this belief because Baptist believes he who has not sinned cast the first stone, and that people are not to judge each other for their sins. Jehovah’s witnesses believe that holidays, such as Christmas, Halloween, Easter, and Birthdays are paganistic holidays. Nevertheless, Baptist believes that Christmas is the day Jesus was born, and Easter is the day he rose from the grave. Although both of these religious believe in God, they both have their own scared traditions and studies. In knowing the difference between belief, being sacred, and being religious we develop our own sense of what we want to know and trust, to bring truth to our lives.

High School Compared with Collge Essay Example

High School Compared with Collge Essay A good education is an important part of life. To achieve a good education a person must graduate from high school and then college. High school prepares students for college, but each student must define his or herself to succeed in college. The many similarities and differences between high school and college can help and hinder each student in his or her goals to achieve a good education. Some of these similarities and differences between high school and college are the type of students, the difficulty of the classes, and the differences in class scheduling. The differences of students in high school and college begin with high school being a world where a person attends school with most of the same classmates that he or she has grown up with. No one has a true identity except the reputation or image that a person has built for themselves over the years. Most of the people in each grade are around the same age and live in the same community and are friends inside and outside of class. College is usually a new world to students. Many students move to different parts of the country to attend college and move away from their friends and community. We will write a custom essay sample on High School Compared with Collge specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on High School Compared with Collge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on High School Compared with Collge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This gives each person an opportunity to create a new identity for his or herself and make new friends. Also, students in college are various ages including some right out of high school and some being older adults continuing their education later in life. A common theme in high school and college is bringing a group of students together to learn. Students are all attending classes to achieve a piece of paper that will help them in their future. Most students attend classes in high school and college because they want to be there, but the difficulty of the classes determines each student’s success. The difficulty of high school contrasted with college can be hard on students. Many high schools work to pass students through the various grade levels and onto graduation without the students having to work very hard to complete tasks and assignments. On the contrary, college is a place where students must work to achieve their grades and pass classes. Professors expect students to complete tasks, homework, and exams to achieve a grade and pass the college class. Classes in college are usually harder on students because they require more work, studying, and dedication. Many students goof off and do not take high school classes seriously. Often students copy each other’s work and tests in high school, but college students must work hard to make sure that their work is individualized and not plagiarized. Some high schools do offer college level classes to students that are more difficult and prepare students for the difficulty of college courses. Each student determines how the difficult the class really is by taking the time to study and complete the work in both high school and college. One of the biggest differences between high school and college is the schedule. Both high school and college offer schedules for students to sign up for. Students are able to take courses that interest them and will help them achieve a diploma or degree. In high school students become accustomed to a strict daily schedule. School begins and ends at the same time each day and classes are held during this time and each class is the same length. College classes are very different. Classes are spread throughout the week and each class can be a different length. Students must learn to take advantage of down time in between classes to study and complete assignments. On the contrary, in high school, students are given time during class and study periods to do work. The transition between a strict high school schedule into a more lenient college schedule can be very hard on many students. Many times the scheduling difference between high school and college is the reason why students to do excel their first year of college. Students were not taught how to plan and make good use of their time with the too strict high school schedule. Even though students in high school are given an opportunity to choose certain classes to take each semester, scheduling in the biggest difference there is between high school and college. In conclusion, high school and college are very different, but they do share a few similarities. High school prepares students for college, and college is a mature version of high school. The types of students, difficulty in classes, and differences in schedules can be very alike and very different in high school and college. Success in high school and college depends on the effort each student applies in accepting the similarities and differences.

Free Essays on Human Resources

Advance Human Resource Management Human resource (or personnel) management, in the sense of getting things done through people, is an essential part of every manager's responsibilities, but many organizations find it advantageous to establish a specialist division to provide an expert service dedicated to ensuring that the human resource function is performed efficiently. "People are our most valuable asset" is a clichà © that no member of any senior management team would disagree with. Yet, the reality for many organizations is that their people remain under valued, under trained and under utilized. The rate of change facing organizations has never been greater and organizations must absorb and manage change at a much faster rate than in the past. In order to implement a successful business strategy to face this challenge, organizations, large or small, must ensure that they have the right people capable of delivering the strategy. The market place for talented, skilled people is competitive and expensive. Taking o n new staff can be disruptive to existing employees. Also, it takes time to develop 'cultural awareness', product/ process/ organization knowledge and experience for new staff members. As organizations vary in size, aims, functions, complexity, construction, the physical nature of their product, and appeal as employers, so do the contributions of human resource management. But, in most the ultimate aim of the function is to: "ensure that at all times the business is correctly staffed by the right number of people with the skills relevant to the business needs", that is, neither overstaffed nor understaffed in total or in respect of any one discipline or work grade. Functional overview and strategy for HRM These issues motivate a well thought out human resource management strategy, with the precision and detail of say a marketing strategy. Failure in not having a carefully crafted human resources management strategy, can a... Free Essays on Human Resources Free Essays on Human Resources Advance Human Resource Management Human resource (or personnel) management, in the sense of getting things done through people, is an essential part of every manager's responsibilities, but many organizations find it advantageous to establish a specialist division to provide an expert service dedicated to ensuring that the human resource function is performed efficiently. "People are our most valuable asset" is a clichà © that no member of any senior management team would disagree with. Yet, the reality for many organizations is that their people remain under valued, under trained and under utilized. The rate of change facing organizations has never been greater and organizations must absorb and manage change at a much faster rate than in the past. In order to implement a successful business strategy to face this challenge, organizations, large or small, must ensure that they have the right people capable of delivering the strategy. The market place for talented, skilled people is competitive and expensive. Taking o n new staff can be disruptive to existing employees. Also, it takes time to develop 'cultural awareness', product/ process/ organization knowledge and experience for new staff members. As organizations vary in size, aims, functions, complexity, construction, the physical nature of their product, and appeal as employers, so do the contributions of human resource management. But, in most the ultimate aim of the function is to: "ensure that at all times the business is correctly staffed by the right number of people with the skills relevant to the business needs", that is, neither overstaffed nor understaffed in total or in respect of any one discipline or work grade. Functional overview and strategy for HRM These issues motivate a well thought out human resource management strategy, with the precision and detail of say a marketing strategy. Failure in not having a carefully crafted human resources management strategy, can a...

Hydraulic Fracturing Assignment Example | Topics and Well Written Essays - 500 words

Hydraulic Fracturing - Assignment Example 168). Moreover, the proppants are graded and suspended in the pressurized fluid, and they include white sand, ceramic or spherical manmade particles. In this scenario, it allows the gas trapped in the shale and other minerals to be forced to the surface (Maule et al. 168). Furthermore, despite the benefits of hydraulic fracturing, it raises concerns on environmental matters. The greatest threat is to the human wellbeing and groundwater pollution (Maule et al. 168). In addition, fracking has made life expensive in the neighborhoods where it is carried out. I have let to the increase of rent rates and change of the natural landscape. Most worrying is the fast disappearing off the natural forests that are slowly being turned into factories of finding fossil fuel. The other disadvantages associated with hydraulic fracturing include congestion of trucks, noise from fracking sites and many other environmental problems. The environmental changes brought about by fracking have risen concerned amongst people, government and nongovernmental organizations concerning the safety of the environment (Vergano 1). The other demerits include the expansion of this activity into urban centers whereby drilling is carried out 24 hours a day. Some small farmers have leased their land for and forced them to, leave their native land and go elsewhere because of the environmental issues like noise and air pollution. Fracking can also cause earthquakes. The report that was released this month by the National Research Council shows that fracking does not have high risk to earthquakes. However, it cautioned that deeper disposal of the wastewater could trigger quakes like the ones that shook Youngstown in Ohio State last year (Vergano 1). According to Marketline, companies involved in hydraulic fracturing have not publicly published their reports concerning the leakages they have had or the environmental dangers of fracking (Marketline 19). In this

HIV-1 Detection by Western Blot Lab Report Example | Topics and Well Written Essays - 1500 words - 1

HIV-1 Detection by Western Blot - Lab Report Example The antibody when exposed to the enzyme with the substrate will lead to the production of a band that is colored (Luttmann, Bratke, Kupper and Myrtek, 2006). The test is done several times in the positive and the negative control serum to bring the clear identification of the viral protein. In the carrying out the test, there is the consideration of the nine HIV specific bands. When the bands are exposed to the serum of the individual the reaction that occurs in the bands and the patterns is what results to the diagnosis of the individual with the HIV virus. In the experiment to determine the availability of the virus, the polyacrylamide gel is extracted from the tray and the nylon that is used in the experiment is place directly onto the gel. After the nylon membrane is placed on the gel, bands of protein are transferred to the surface of the nylon membrane which makes them to be absorbed by the nylon membrane through the hydrophobic bonds (Wikipedia, 2013). The transfer between the bonds is achieved in chambers that are specially designed through capillary flow or by application of vacuum. DNA and RNA microarrays have been used in the determination of the infection with HIV since they are the key ways in the understanding of the expression of the genes and the method also allow for the rapid quantification of many of the genes once in the given cell that is focused. The microarrays have focused on the determination of the effect of the HIV on the single viral proteins in the individual in the line of lymphoid cells. The microarrays are used in the determination of the HIV due to the instance that the expression of the genes in an individual are always altered during the time of infection with the HIV (Luttmann, Bratke, Kupper and Myrtek, 2006). Infection in the individual is confirmed when the microarrays multiplex leading to the detection and also differentiate the sources that has brought the infection in the individual. In the carrying out of

Values And Ethics Essay Example for Free

Values And Ethics Essay Values and ethics are two different things that go hand in hand. Values simply refer to our view points, beliefs and thoughts that we hold in regard to important aspects of our lives. They are the cultures and beliefs that we hold close to our hearts in regard to what is important to us. Ethics on the other hand is our personal code of conduct as stipulated and acceptable to the society. The personal values that we hold impact greatly on our ethics, they can also be in conflict. I have a number of personal values that I hold close to my Herat. Core to this is work, people and family. These remain a guiding point and an inspiration to my life. They are a source of strength and consolation. It is popularly said that charity begins at home and in this I have come to believe. Michael Rosenberg notes that â€Å"the family is probably the most important agent of socialization†. He goes on to expound on this adding that from the first days a child’s life, the individual is molded; significant others impact a wide range of meanings about norms and values that are related to the kinds of behavior which that individual will experience during the counts of his or her life. (1983, p. 163). Indeed most of what we know and put into practice emanates from our initial socialization. I feel I owe a lot to my family for the way it has molded me. A look at my childhood reveals a series of ups and down; struggles to remain in the right even when temptation to do wrong is overwhelming. Whether or not I was able to do right and sometimes falter in my steps, one thing remained constant; the support I received from my family. Family is an important institution not only for love and constant care, but also for the unconditional support no matter the challenges ahead. Taking a look back in my life, I can see the important hurdles I have been able to overcome in life due to the support that I have secured from my parents, support that has shaped and imparted important values in my life. Work is another core personal value that continues to inspire me in my current life. A glance at the world today reveals that work remains a central value to majority of people, a centrality almost equaling that of the family. Work is not only an occupation and a source of livelihood but it is also a way of continually molding individuals when they are not within the precincts of the family. Work has continued to imbue a sense of discipline and is an avenue through which to put into practice values instilled in me by the family. It is in the working environment that values such as punctuality, accuracy and professionalism are fully put into practice. Work has become a core value not only in the financial aspect but also the opportunity it has given me to pursue an interest that is close to my heart. It gives me a chance to interact with others and contribute positively towards the alleviation of their sufferings. Although charity begins at home, it is important to note that values instilled at this stage are meant to act as guidelines to future interaction with the rest of the society. It is how effectively that an individual interacts with the society that determines ones destiny and success in life. This brings another core value; people. Right from my childhood, I was taught the essence of being able to interact effectively with people from various backgrounds; I was taught the importance of possessing excellent communication skills to foster effective interaction with the rest of the society. In today’s age, although academic qualifications are key to an upward career progression, social networking is a key ingredient. As a social worker, my work revolves around assisting people; they are the source of my livelihood as well as fulfillment. A positive interaction with people is a must if I am to advance in career and earn my livelihood. According to Kim Strong Gottfried et al, NASW Code of Ethics refers to a set of values, principles and standards to guide decision making and conduct when ethical issues arise. A look at these values and ethics reveals a number of differences and similarities to my core personal values. One of these values according to NASW is the â€Å"importance of human relationships† (2002, p28) Social workers have been molded to appreciate the importance of maintaining positive interactions with the people. According to the code of ethics, they are supposed to â€Å"strengthen relationships among people in a purposeful effort to promote, restore, maintain and enhance the well being of individuals, families, social groups, organizations and communities (Kim Strong G. et al ,2002) As afore mentioned, one or my core is the people. As social workers recognize the importance of human relationships, I have also appreciated the benefits to be reaped by a close interaction with people and the need to help where necessary. The NASW code of ethics propagates for the dignity and worth of every individual. I have with time discovered the importance of working with people from various backgrounds and learnt to address their problems no matter their culture, ethnicity, color or creed. This emanates from the need to uphold the dignity and worth of every individual. A social worker serves others and helps them cope with the challenges in life. As mentioned, another core personal value is work. My work provides fulfillment when I aptly mobilize all the resources at my disposal to assist others. I believe in the need and the ability to help others as the greatest gift in life. NASW code of ethics also espouses this emphasizing on the need to overcome personal interests to better the lives of others. One major difference that exists between my core personal values and the NASW code of ethics is the role of the family. My family has played a big role towards molding me and its still plays influential role. Family interests in social work may bring a conflict of interest. Though it may go a long way in helping me to understand the society, it may be detrimental where the first duty is to the family other than to the clients as professionalism insists. Vignette #3 Vignette number three is about a 68 year old lady contemplating death to ease the immense pain she is undergoing as a cancer patient. The main reason why I have chosen this vignette is because it brings into a sharp focus a topic that has been dominating the public debate for long and continues to evoke emotions each moment it is mentioned. The issue of whether it is ethically wrong for a terminally ill patent to undergo euthanasia is still controversial in the medical profession circles. As I go through the vignette, I have strong feeling against what the client is proposing. Despite the immense pain that she is in, I am convinced that taking an overdose is the wrong approach. Due to limited interaction with people of advanced age in the society, I have an ill convinced notion that they have little respect for the set laws and guidelines and will tend to make decisions arbitrarily with little regard of the consequences. I have had a preconceived belief that due to their advanced age, they assume that laws can be bent to accommodate their whims. . My interaction with the client though compounded by the preconceived assumptions about old people was uneasy; it became uneasy the moment she told me of what she had thought of doing. I had made it known to her clearly that my moral and ethical stand could not allow me to empathize with her. Though I shared in her pain, I was getting increasingly uneasy with her and made sure her medicine was kept out of her reach. I was employing each and every effort to make her comfortable but she had other plans with her life. The fact that she made it clear she would end her life as she could not bear the pain gave me an uneasy feeling. I am aware of the debilitating impact that my preconceived assumptions in regard to the old client had on my objectivity and my interaction with the client. I was already convinced that the old lady would try to circumvent the system in order to accomplish her objectives. These perceptions clouded my judgment and the fair view of the client’s situation. To overcome these cases and be able to make a decision that is within the precincts of professionalism, I would request the help of colleagues who have far much experience in dealing with such cases. He would guide me towards gaining objectivity in my judgment. I have also decided to spend more time with the client to be able to understand her better and see how well I can help her. Should this not work, I would consult with my mentor or a higher authority to have the clients allocated to another medical social worker in the knowledge that our first commitment is to the client. Dilemma #4 I have chosen this ethical dilemma for one main reason, I had handled familiar cases during my internship although then mostly I was helping battered men and women cope with their problems. I was also assisting newly divorced individuals overcome their frustrations in life. I am confident that tackling this ethical dilemma will add to my wealth of experience. This ethical dilemma is compounded by the fact that the male client is contemplating killing his wife should she decided to leave him. This is a crime and should be reported to the relevant authorities. On the other hand, as a professional I am bound by work ethics and confidentiality. Whatever the client confides in me is supposed to remain confidential and should not be revealed to a third party. According to the NASW Code of Ethics social workers â€Å"should protect the confidentiality of all information obtained in the course of professional service. † (1999) Following the same NASW Code of Ethics, as a social worker, I should use my intuition and competence to choose the appropriate course of action whenever such a case arises. In this case, I would either choose to report the client to the police of the planned murder or dedicate my time towards assisting the client to manage his anger and outline the inappropriateness and the consequence of his planned actions. Should I opt to report the matter to the police, I should inform the client before hand of the impending disclosure. Both of these courses of action have their pros and Cons. If I decide to report the case to the police, I will have violated the clients trust and confidence, not only in me but also in social workers. The client might refuse to disclose any other information or share his problems with me. If I choose this course of action, I should be prepared, according to the NASW code of ethics, to â€Å"protect the confidentiality of the client during legal proceedings to the extent permitted by law. † On the other hand I will have prevented a crime. (1999) If I decide to assist the client cope with his anger without involving a third party there is a risk that the client will go ahead and carry out his threat. In such a case, I will be liable legally for failing to disclose information that turns out to be harmful to a third party. I shall have earned the clients trust and might be able to see him through his problems. The NASW code of ethics is an appropriate resource to guide me on the appropriate decision to make. I would also consult with colleagues or with the supervisors in the field. In such a case though, it is important that I withhold any information that could lead to his identification. Faced with such a dilemma, I would opt to report the matter to the police to avoid any harm coming to third parties . The clients has had a history of violence and would probably go ahead and execute the attacks even with my counseling. To avoid the occurrence of such an incident and to protect the wife and also the client from himself, it would be appropriate that I took up the matter with the police. References NASW code of ethics. 1999 NASW Delegate Assembly. Retrieved on June 20th 2008 from http://ncss. aua. edu/docs/naswcodeofethics. pdf Michael Rosenberg, 1983. Introduction to sociology. Routledge. Phyllis N. Black, Elaine Piller, Kimstrong Gottfried, 2002. Teaching social work values and ethics: A curriculum resource. Council on Social Work education. University of Michigan.